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Privacy Policy

Last updated: July 25, 2022

1. Introduction

1.1 We (Eye Max Centre Pte Ltd – hereafter known as Eye Max Centre) as the Data Controller, are committed to safeguarding your personal data collected via our website ( In this Privacy Policy which describes what we do with your personal information, “we”, “us”, and “our” refer to Eye Max Centre, while “you” and “your” refer to the person, or organisation browsing and/or using (hereafter known as the “Website”).

1.2 Consenting to our use of cookies in accordance with the terms of this policy when you first visit our Website permits us to use cookies every time you visit our Website.

2. Collecting personal information

2.1 The following types of personal information may be collected, stored, and used:

  1. information about your computer or mobile device including your IP address, geographical location, browser type and version, and operating system
  2. information about your visits to and use of this Website including the referral source, length of visit, page views, and Website navigation paths
  3. information, such as your name, email address, phone number, and mailing address that you enter when you register with our Website
  4. information, such as your name, email address, phone number, and mailing address that you enter in order to set up subscriptions to our emails, SMS, newsletters, etc
  5. information that you enter while using the services on our Website
  6. information that is generated while using our Website, including when, how often, and under what circumstances you use it
  7. information contained in any communications that you send to us by email, phone, or through our Website, including its communication content and metadata
  8. any other personal information that you send to us including those in attachments such as photos, videos, links to your personal information that have been uploaded on sites owned by you or third parties, etc.

2.2 Before you disclose to us the personal information of another person (e.g., in the case of referrals), we assume that you will obtain that person’s consent to both the disclosure and the processing of that personal information in accordance with this policy

3. Using your personal information

3.1 Personal information submitted to us through our Website will be used for the purposes specified in this policy or on the relevant pages of the Website. We may use your personal information for the following:

  1. administering our Website and business
  2. personalising our Website for you
  3. enabling your use of the services available on our Website
  4. sending statements, invoices, and payment reminders to you, and collecting payments from you
  5. sending you non-marketing commercial communications
  6. sending you email notifications that you have specifically requested
  7. sending you our email newsletter, if you have requested it (you can inform us at any time if you no longer require the newsletter)
  8. sending you marketing communications relating to our business or the businesses of carefully-selected third parties which we think may be of interest to you, by post or, where you have specifically agreed to this, by email, SMS, or similar technology (you can inform us at any time if you no longer require marketing communications)
  9. providing third parties with statistical information about our users (but those third parties will not be able to identify any individual user from that information)
  10. dealing with inquiries and complaints made by or about you relating to our Website;
  11. keeping our Website secure and prevent fraud
  12. verifying compliance with the Terms of Use governing the use of our Website (including monitoring private messages sent through our Website private messaging service)
  13. other uses

3.2 If you submit personal information, testimonials, etc, for publication on our Website, we will publish and otherwise use that information in accordance with the permission you grant us.

3.3 We will not, without your expressed consent, supply your personal information to any third party for their or any other third party’s direct marketing.

4. Disclosing personal information

4.1 We may disclose your personal information to any of our employees, officers, insurers, professional advisers, agents, suppliers, or subcontractors as reasonably necessary for the purposes set out in this policy.

4.2 We may disclose your personal information:

  1. to the extent that we are required to do so by law
  2. in connection with any ongoing or prospective legal proceedings
  3. in order to establish, exercise, or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk)
  4. to the purchaser (or prospective purchaser) of any business or asset that we are (or are contemplating) selling
  5. to any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal information

4.3 Except as provided in this policy, we will not provide your personal information to third parties.

5. International data transfers

5.1 Information that we collect may be stored, processed in, and transferred between any of the countries in which we operate in order to enable us to use the information in accordance with this policy.

5.2 Information that we collect may be transferred to the following countries which do not have data protection laws equivalent to those in force in the European Economic Area: the United States of America, Russia, Japan, China, and India.

5.3 Personal information that you submit for publication on our Website may be available, via the Internet, around the world. We cannot prevent the use or misuse of such information by others.

6. Retaining personal information

6.1 Personal information that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.

6.2 Notwithstanding the other provisions of this section, we will retain documents (including electronic documents) containing personal data:

  1. to the extent that we are required to do so by law
  2. if we believe that the documents may be relevant to any ongoing or prospective legal proceedings
  3. in order to establish, exercise, or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk)

7. Security of your personal information

7.1 We will take reasonable technical and organisational precautions to prevent the loss, misuse, or alteration of your personal information.

7.2 We will store all the personal information you provide on our secure (password- and firewall-protected) servers.

7.3 You acknowledge that the transmission of information over the Internet is inherently insecure, and we cannot guarantee the security of data sent over the Internet.

8. Amendments

We may update this policy from time to time by publishing a new version on our Website. You should check this page occasionally to ensure you understand any changes to this policy. We will notify you of significant changes to this policy by email.

9. Your rights

9.1 You may instruct us to provide you with any personal information we hold about you; provision of such information will be subject to the supply of appropriate evidence of your identity. However, we may withhold personal information that you request to the extent permitted by law.

9.2 You may instruct us to update, correct or delete your data.

9.3 You may instruct us at any time not to process your personal information for marketing purposes.

9.4 In practice, you will usually either expressly agree in advance to our use of your personal information for marketing purposes, or we will provide you with an opportunity to opt out of the use of your personal information for marketing purposes.

10. Third party websites

Our Website includes hyperlinks to, and details of, third party websites. We have no control over, and are not responsible for, the privacy policies and practices of third parties.

11. Updating information

Please let us know if the personal information that we hold about you needs to be corrected or updated. We will not be held responsible if incorrect or outdated personal information is used and consequently results in unfavourable outcomes.

12. Cookies and similar technologies

12.1 Our Website uses cookies and/or similar technologies. A cookie, for example, is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server. Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.

12.2 The names of the cookies that we may use on our Website, and the purposes for which they are used, are set out below:

  1. we may use Google Analytics and Google Ads (the latter previously known as Google Adwords) on our Website to recognise a computer or mobile device when a user visits the Website
  2. track users as they navigate the Website
  3. we may collect and/or receive information about the specific location of your personal computer or mobile device when you associate your content with a location, or we may derive your approximate location from other information such as your IP address.
  4. improve the Website’s usability
  5. analyse the use of the Website
  6. administer the Website
  7. prevent fraud and improve the security of the Website
  8. personalise the Website for each user
  9. target advertisements which may be of particular interest to specific users, etc.

12.3 Most browsers allow you to refuse to accept cookies and delete them. Please check with your relevant browser for information on how to do this. Blocking and deleting cookies, however, will have a negative impact upon the usability of our Website.


For further information, please contact us:

Eye Max Centre Pte Ltd 

Mount Elizabeth Novena Hospital
38 Irrawaddy Road, #08-46/47
Singapore 329563